Cannes Lions
GREY ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2016
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We listen on the radio to a woman´s mind. She starts thinking about her daily life, as we continue listening to the radio we hear her deeper thoughts, life conclusions, she gets angry with some of the situations she´s thinking about, her thoughts coming faster across her mind, she ends up angry at her partner, really angry. So much that she ends up deciding to do something she´ll probably regret afterwards. Finally the narrator says that when you do dishes you think, he invites to spend less time doing dishes, with the new Magistral super degreasing power.
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