Film > Product & Service

MEET THE SUPERHUMANS

4creative, London / CHANNEL 4 / 2013

Awards:

Gold Cannes Lions
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Case Film

Overview

Credits

Overview

BriefExplanation

The ad captures the grit and determination of Paralympians in training, and the way they’ve triumphed over adversity to become elite athletes. We wanted to jolt people to see the ability beyond the disability.

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