Film > Product & Service

PLAYIN' WITH MY FRIENDS

MOTHER, London / IKEA / 2013

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

To inspire people to keep everyone together this party season, we brought this insight to life through the imagination of our little girl. Seeing the party through her eyes, the adults are transformed into giant toys. We see the kids and grown-ups use IKEA products and solutions to create the perfect gathering they can all enjoy side by side. It’s only when they all sit down together that the teddy bear, robot, action figure, doll and charismatic monkey are revealed to be the adults that they were all along.

More Entries from Retail Stores in Film

24 items

Grand Prix Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)

More Entries from MOTHER

24 items

Gold Cannes Lions
EMERGENCY

Non-alcoholic drinks

EMERGENCY

COCA-COLA, MOTHER

(opens in a new tab)