Film > Product & Service
MOTHER, London / IKEA / 2013
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To inspire people to keep everyone together this party season, we brought this insight to life through the imagination of our little girl. Seeing the party through her eyes, the adults are transformed into giant toys. We see the kids and grown-ups use IKEA products and solutions to create the perfect gathering they can all enjoy side by side. It’s only when they all sit down together that the teddy bear, robot, action figure, doll and charismatic monkey are revealed to be the adults that they were all along.
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