Film > Product & Service

OFFROAD

BBDO GERMANY, Berlin / DAIMLER / 2013

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

We show the smart fortwo in an off-road environment where it fails every challenge.

With these absurd images we turn a presumed weakness into a strength: Just like SUVs are not made for the city, the smart fortwo is not made for off-road driving. The spot thereby evokes a reversal conclusion: the smart fortwo is perfect for the city.

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