Cannes Lions

SMART FORTWO

BBDO GERMANY, Berlin / DAIMLER / 2013

Awards:

2 Gold Cannes Lions
1 Shortlisted Cannes Lions
Case Film
Case Film
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Overview

Entries

Credits

Overview

Description

We show the smart fortwo in an off-road environment where it fails every challenge.

With these absurd images we turn a presumed weakness into a strength: Just like SUVs are not made for the city, the smart fortwo is not made for off-road driving. The spot thereby evokes a reversal conclusion: the smart fortwo is perfect for the city.

Execution

The music was especially composed for Offroad.

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