Cannes Lions
BBDO GERMANY, Berlin / DAIMLER / 2013
Awards:
Overview
Entries
Credits
Description
We show the smart fortwo in an off-road environment where it fails every challenge.
With these absurd images we turn a presumed weakness into a strength: Just like SUVs are not made for the city, the smart fortwo is not made for off-road driving. The spot thereby evokes a reversal conclusion: the smart fortwo is perfect for the city.
Execution
The music was especially composed for Offroad.
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