Cannes Lions

TATA BAG

McCANN WORLDGROUP, Jakarta / TATA / 2013

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Amplify the presence of Tata Motors (first time) at the Indonesia International Motor Show.

Execution

Visitors received a lot of brochures at the show. They'd need a bag. So, Why not?

Outcome

Those who got them showed off to friends. Many more came to ask for it. We didn't have that many.

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