We realized that QR Codes are nothing but patterns that our phone can recognize to extract additional information. And we can find all sorts of similar patterns in the streets of any city in the world: Traffic signs.

That’s why we created Fiat Street Evo, an app that reads any traffic sign as a QR Code, turning streets into the most innovative car catalog in the world.

Simply by aiming at any sign, one could find out about each new feature of the car.But how did we get these tech addicts to read a catalogue? We made Street Evo a promotion.

In just a week, more than a million signs were spotted.Fans loved it, experts loved it and users have already chosen it as the best Spanish app of the year.Plus, the app connected people directly with their nearest retailer via GPS, and allowed them to make an appointment for a test drive.Street Evo is already Fiat’s most seen catalogue ever, and will be used as a platform for future launches all over the world.