Film > Product & Service
WIEDEN+KENNEDY, Portland / OREO / 2013
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OREO chose to explore the answer to humanity’s most pressing question: what’s better—the cookie, or the creme? How do you add drama to a relatively mundane question? One way is to pose the question in a place where passionate and boisterous arguments are unacceptable: a library. It starts with two men disagreeing about the best part of an OREO in the only way they can—a whisper fight. Soon, the cookie/creme whisper fight infects the entire library. Despite the loud destruction of the entire library that this argument causes, the participants never forget the cardinal rule of library etiquette -- WHISPER.
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