Our 'Gay Mountain' good luck message went viral reaching 1.4 million view and second most popular on YouTube.

Our message of support went global, making the front cover of NY Times and Huffington Post.

We gained support from the LGBT (Lesbian, Gay, Bisexual, Transgender community).

#GayMountain and #BornRisky received 14k tweets in 48 hours and Channel 4's brand message reached 15.1 million on-air alone.

Media was key to showing our support. People were reminded every time they switched over to Channel 4 as the channel was completely rebranded in the rainbow colours of the gay pride flag.

We aired a documentary showing the actual terror gay people suffer in Russia, along with a prime time interview with Ben Cohen specifically about homophobia in sport.

But this wasn't enough. We filmed a special good luck message that launched on YouTube that went viral immediately. It aired on Channel 4 at the same time as the Opening ceremony on the BBC.

An extended mix of Gay Mountain was launched on Soundcloud.

Even a prime time TV chat show did a feature on it.

Channel 4, the official UK broadcaster of the Winter Paralympics Games 2014, wanted to show their support for gay athletes competing in the Games, after the host nation, Russia, faced international condemnation for the introduction of anti gay laws.