"Hello, Again" is a campaign for Lincoln that encourages people to see familiar things in new ways. The digital platform we built for it embodies that spirit: we worked with Beck and Chris Milk to completely reimagine the experience of watching a concert online. Capturing a performance using new, proprietary technologies including 360º camera rigs and a series of binaural audio heads, we gave users a groundbreaking sound and vision experience that’s perhaps even more stimulating and immersive than being at the show in real life.