This viral mega-hit seamlessly integrated Youtube, Tumblr, iTunes, Soundcloud, Facebook, Twitter and the campaign website.

The video is now the 3rd most viral ad of all time with views social media shares exceeding 3.2 million and video views exceeding 44 million. The song became so popular, it charted in 28 countries on iTunes, with over 70,000 copies sold. Over 200 cover versions of the video were created and shared in their millions by teenagers via Youtube.

Importantly, Metro have experienced a 21% reduction in accidents and deaths in key accident areas compared to the same times the previous year.