Bodyform, Rubber Republic & Carat immediately seized an opportunity when a snarky Facebook post on the brand’s Facebook page went viral.

‘Bodyform Responds :: The Truth’ was written, filmed and seeded in less than six days.

The film clocked 3 million views in its first week. It was the 'Most Viewed' video on YouTube (18th October). And it trended on Twitter the day of release (16th October).

Deeper engagement reveals 82k+ Facebook actions, 6k+ Tweets and 98% YouTube 'Likes'.

It was featured in 200+ pieces of editorial across some of the most influential on/offline media worldwide.