Film > FILM

GROCERY

DDB CANADA, Vancouver / CANADIAN HOCKEY ASSOCIATION / 2003

Awards:

Silver Cannes Lions
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Film

Overview

Credits

Overview

CampaignDescription

A mother and daughter are grocery shopping when their cart is struck by someone else's. The daughter immediately unleashes a tirade against her mother, pressuring her to take action. Super: What if kids pressured us the way we pressure them? Canadian Hockey Association. Relax, it's just a game.

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