Health and Wellness > A: Consumer Products
DDB CANADA, Toronto / JOHNSON & JOHNSON / 2015
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Overview
Credits
BriefWithProjectedOutcomes
In Canada, all pharmaceutical ads are strictly regulated by Health Canada. Unlike advertising for packaged goods, commercials from pharmaceutical companies are not allowed to state what the drug is used for, nor are they allowed to mention the product’s benefits.
CampaignDescription
A man warns us of an epidemic that’s affecting the nation - Junkface. A condition that occurs when men wash their face with the same soap they use on their private parts (aka “Junk”). We see men who suffer from Junkface and the cure for this horrible condition – Neutrogena Men’s Face Wash.
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