Health and Wellness > A: Consumer Products

JUNKFACE

DDB CANADA, Toronto / JOHNSON & JOHNSON / 2015

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

BriefWithProjectedOutcomes

In Canada, all pharmaceutical ads are strictly regulated by Health Canada. Unlike advertising for packaged goods, commercials from pharmaceutical companies are not allowed to state what the drug is used for, nor are they allowed to mention the product’s benefits.

CampaignDescription

A man warns us of an epidemic that’s affecting the nation - Junkface. A condition that occurs when men wash their face with the same soap they use on their private parts (aka “Junk”). We see men who suffer from Junkface and the cure for this horrible condition – Neutrogena Men’s Face Wash.

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