Pharma > Product or Service Promotion
NOW YOU KNOW
ANOMALY, New York / ABBOTT / 2022
Awards:
Overview
Credits
Overview
Write a short summary of what happens in the film
Now You Know is an epic film that brings to life the confusion, frustration, and disappointment those with Type 2 diabetes feel in trying to manage the mystery of this disease on their own.
The film is a hyperbolic metaphor where all the characters want the same thing: To just enjoy a seemingly simple moment in their lives. Yet, everything they want to eat, everything they want to do, every possible joyful experience is met with a “NO.”
Eventually it all leads to a climactic finale, when just as this kettle of madness is close to boiling over, the viewer is presented with a solution: Life doesn’t need to be all “no”, when you ‘know’ with FreeStyle Libre systems.
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
Legal disclaimers required throughout the spot.
Internal Medical Legal Regulatory (MLR) process was carried out to vet claims mentioned through the spot.
Substantiation packages were submitted to network TV stations with medical research and evidence backing these claims.
Describe the target audience and why your work is relevant to them.
(Target Audience: Consumer/Patient)
In research many people with Type 2 diabetes said: With all the confusing rules, it can feel like you’re not allowed to do anything. Life's one big ‘no.’
We dramatized this truth to reveal the transformative power FreeStyle Libre systems can have, turning ‘no’ into ‘know’
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