Trim: 46"H x 90"W

Safety: 42"H x 87"W

28.5 sq. ft.

creative ran as OOH and wild postings in train stations and on side of buildings in busy retail areas in New York and Los Angeles

In 2012 Converse debuted their new global brand campaign, “Shoes are boring. Wear Sneakers.”

There are two different ways of living in this world – as a “shoe” person or as a “sneaker” person. Shoes are safe, predictable, and content with conformity. Sneakers take risks, venture out into the world, and make the interesting happen. Sneakers live without reservation or restraint. They are never boring.

Film, print, outdoor and digital executions for this campaign are currently running across the globe in every continent except Antarctica.