Almost everyone in Britain knows Ancestry, but getting people to try it is the challenge.

With the anniversaries of both The Blitz and VE Day happening in 2020, British history was already a topic of public conversation and appetite for historical content was high - especially as there was not much to get excited about in the present day.

Ancestry wanted a campaign to demonstrate their brand promise that you can 'bring your backstory to life' which targeted people with an interest in British history, who might be persuaded to find out more about their own past.

The solution was to take a famous British landmark, the Piccadilly Lights at Piccadilly Circus in London, and bring its backstory to life. A simple, iconic demonstration of how much people can discover about their own history with Ancestry.