Heineken’s Shutter Ads campaign turned bars’ closed shutters into a new media space, redirecting the existing media budget from outdoors around the world, to the shutters of the most famous and loved bars around the world.

Over 5000 bars turned into a new independent media network for any Heineken owned brand, including Amstel and Cruzcampo in Argentina - Buenos Aires, La Plata, Rosario, Córdoba, Mar del Plata, Spain - Barcelona, Madrid, Valencia, Bilbao, Cádiz, Italy - Milan, Germany - Berlin, Hamburg, Cologne, Münich.7.5 million euros went directly to bars and more bars are still joining in every week. Shutter Ads brought in 40% more media value than the traditional OOH, and 100% of bars in the initiative reopened.