Pharma > Product or Service Promotion
ANOMALY, New York / ABBOTT / 2022
Awards:
Overview
Credits
Write a short summary of what happens in the film.
Now You Know is an epic film that brings to life the confusion, frustration, and disappointment people with Type 2 diabetes feel in trying to manage the mystery of this disease on their own. At every twist and turn in the film, a humorous, stream-of-conscience voiceover is quick to shut down any form of enjoyment our characters seek in life - with one word: NO.
Eventually it all leads to a climactic finale, when just as this kettle of madness is close to boiling over, the viewer is presented with a solution: Life doesn’t need to be all “no”, when you ‘know’ with FreeStyle Libre systems.
Provide the full film script in English.
So, you have diabetes.
Here are some easy rules to follow.
Number one rule: No.
No fettuccine. No fries with that. No foods you love.
No added salt. No added sugar.
In a can? You can not.
No pizza. Have that salad.
Unless there’s dressing, then…no.
Champagne. No.
Croissants. No.
Oh, crepes. No.
Et voila! No.
Guess no trip to France…Happy Birthday!
Remember, no skipping meals.
But no late-night snacking.
And no sleepless nights.
But hey, no need to do this alone, let your loved ones say:
No. No. (cat meows) Noooo.
Is this stressing you out?!
No stress! Stress is bad!
Exercise…
But no days off! And no overdoing it!
Easy, no?!
Or…you can know.
With FreeStyle Libre 14 day know your glucose levels and take the mystery out of your diabetes.
Now You Know.
FreeStyle Libre 14-day. Try it for free.
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
Legal disclaimers required throughout the spot.
Internal Medical Legal Regulatory (MLR) process was carried out to vet claims mentioned through the spot.
Substantiation packages were submitted to network TV stations with medical research and evidence backing these claims.
Describe the target audience and why your work is relevant to them.
(Target Audience: Consumer/Patient)
In research many people with Type 2 diabetes said: With all the confusing rules, it can feel like you’re not allowed to do anything. Life's one big ‘no.’
We dramatized this truth to reveal the transformative power FreeStyle Libre systems can have, turning ‘no’ into ‘know’
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