We’re at our most vulnerable when we’re alone in the bathroom getting ready. That’s when we look at our bodies in the mirror and take stock of our bellies, examine the shape of our parts, and wish for more hair here and less hair there. Then, we get down to work doing the best we can with what we have. In this film, we capture these moments of truth, and then we strive to let the viewer know that however they get ready, whatever body they’re working with, you’re welcome in our Club, and we’ve got the products and services to help them do it.

The organic conversation generated by “Get Ready” aligns precisely with our communication objectives, including inclusivity, the shared state of vulnerability in the bathroom, men feeling comfortable sharing and seeking advice, and the authenticity of the moments and characters that were featured.