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MJZ, Los Angeles / PERNOD RICARD / 2010

Awards:

Gold Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

With Andy Warhol’s first iconic interpretation of the ABSOLUT bottle, ABSOLUT introduced the world to modern creative collaboration between artist and brand. The brand explored the worlds of art, fashion, music and film. ABSOLUT had created a model – and over time, other brands began to follow.

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