Film Craft > Film Craft
WAVE STUDIOS, London / ARLA / 2014
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This ad is an inspirational call to arms that encourages cooks to embark on exciting cooking adventures. The script borrows from the rhetoric of motivational speeches to rally cooks to embrace the possibilities of the kitchen, with the belief that the greatest meals are always yet to be had. Using pioneering visual techniques, the film captures familiar foods as unchartered territories waiting to be discovered.
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