Cannes Lions

ADVENTURE AWAITS

WAVE STUDIOS, London / ARLA / 2014

Awards:

1 Gold Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

This ad is an inspirational call to arms that encourages cooks to embark on exciting cooking adventures. The script borrows from the rhetoric of motivational speeches to rally cooks to embrace the possibilities of the kitchen, with the belief that the greatest meals are always yet to be had. Using pioneering visual techniques, the film captures familiar foods as unchartered territories waiting to be discovered.

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