Cannes Lions
WIEDEN+KENNEDY, London / LURPAK / 2017
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Today, cooking is facing a new enemy. Idleness. Lurpak’s latest commercial, boldly proclaims “You’re not a cook until you cook”, challenging foodies to turn cooking shows off and ovens on. A journey of high action cooking brings the sounds, sights and adrenaline back to the kitchen, reminding audiences that consuming food culture will never compare to the visceral thrill of cooking from scratch.
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