Cannes Lions

Game On, Cooks

WIEDEN+KENNEDY, London / LURPAK / 2017

Film

Overview

Entries

Credits

Overview

Description

Today, cooking is facing a new enemy. Idleness. Lurpak’s latest commercial, boldly proclaims “You’re not a cook until you cook”, challenging foodies to turn cooking shows off and ovens on. A journey of high action cooking brings the sounds, sights and adrenaline back to the kitchen, reminding audiences that consuming food culture will never compare to the visceral thrill of cooking from scratch.

Similar Campaigns

12 items

“Rise to the Occasion” – A Pizza Party Anthem by DIGIORNO

DONER , Southfield

“Rise to the Occasion” – A Pizza Party Anthem by DIGIORNO

2017, NESTLE

(opens in a new tab)