Longest game play with banner was 67 minutesThere were approximately 300,000 banner interactionsCTR was over 0.50%, exceeding benchmarks by over 5 times(This was after people already interacted with the banner, so they were still interested enough in the content to click thru to FB)Campaign created over 350,000 new FB 'likes'Avg. Daily Active Users increased 135%Avg. Daily Post 'likes'/Comments increased 109%Positive brand sentiment on FB increased 231%Record high of 309,000 Daily Active Users visited FB on 10/21FB traffic reached an all-time high of 1m monthly active users for October