Cannes Lions

LURPAK

STINK, London / LURPAK / 2011

Awards:

1 Silver Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

Kitchen Odyssey’ encourages consumers to reappraise their food decisions at times of weakness and inspires them to make better ones. We did this by taking a very small moment and making it epic by applying the spirit of adventure to creating an easy but delicious dinner. There is a headset that lets a consumer cook a roast dinner on Sunday but reach for a ready meal on Monday. We wanted to question that mentality and ask - why compromise? Our piece of film did this by drawing attention to a common food decision – deciding what to eat after work – and dramatising it in an exciting way. We worked with our director to create a classic narrative for this very tiny story. He then used the technique of moving between the macro world and the real world to create tension. All of the drama was kept in close-up; the dark world within the fridge, flame being lit and being chased through the gas pipe. The music was absolutely key to the film as was the sound design. All of this was topped off by Rutger Hauer's voice, a crucialsound layer that added to the overall drama of the film.

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