Cannes Lions

Lurpak 'Game On, Cooks'

TRIM EDITING , London / LURPAK / 2017

Awards:

1 Shortlisted Cannes Lions
Film

Overview

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Overview

Description

Instagram culture has reduced our meals to a boastful timeline of #omnomnoms. In his new creation for Lurpak, the director seeks to blow apart the endless hashtags and get people back to basics.

Goodbye youtubers and vloggers - it’s time to snap those selfie sticks in half and get your hands dirty. Bombarded with a sensual burst of colours, sounds, smells and sweat, this is pure, hardcore food-porn.

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