Cannes Lions

GOOD PROPER FOOD

FACTORY STUDIOS, London / LURPAK / 2013

Case Film
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This was a film about strength. About resilience. About making things with our own two hands. Such a strong industrial feel couldn't be achieved through visuals alone – set against a hammering, primal soundtrack, we aimed to create an emotive, complex soundscape. Mechanical scrapes, chains being heaved in the background, a sense of space – and the heavy thunder of machinery as we saw cooks wielding their utensils in macro. A mighty wall of sound thundering through until "boom" the final oven door was slammed shut, leaving listener’s ears ringing in the silence. Tomorrow, we’re ready for you.

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