This 60 second TV spot is an inspirational call to arms that encourages cooks to embark on exciting cooking adventures.The script borrows from the rhetoric of motivational speeches to rally cooks to embrace the possibilities of the kitchen, with the belief that the greatest meals are always yet to be had. The work celebrates the adventures that lie in every weekday meal and heroes cooks' bold endeavors as they venture forth with Lurpak Cook's Range by the side. Using pioneering visual techniques, the film captures familiar foods as unchartered territories waiting to be discovered.