Cannes Lions

FREESTYLE

WIEDEN+KENNEDY, London / LURPAK / 2015

Awards:

2 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

The film captures the beautiful, rhythmic chaos of freestyling in the kitchen and takes viewers on a journey of flavour experimentation and explosive taste sensations.

Execution

To create the soundtrack, we imagined each food ingredient as a member of a jazz band, emphatically lead by the voice of Lurpak, Rutger Hauer. The track was then created in tandem with the edit, a continual collaborative process in order to sonically express the personality of each food ingredient whilst creating a coherent visual and musical rhythm. These personalities were expressed through a combination of instrument choice (eg. alto sax for a wave of butter, bass clarinet for octopus), and musical tone (eg. smooth and silky for butter, deep and distinctive for octopus)

The film and track follows a three act structure. At first, the instruments experiment and feel their way around. Then things gradually begin to come together as the cooks find their groove. Finally, the cooks manage to steer it on course and bring it all together in a surging finale.

Each instrument was recorded live by top professional jazz musicians and Rutger was recorded in a music studio surrounded by instruments in order to achieve a live performance feel.

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