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LOST TAPES OF THE 27 CLUB

RETHINK, Vancouver / OVER THE BRIDGE / 2021

Awards:

Silver Cannes Lions
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Overview

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Overview

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To draw attention to the music industry’s mental health crisis, we used artificial intelligence to create new songs by members of the 27 Club — a group of legendary artists who died at just 27 years old after battling mental health issues. The Lost Tapes of the 27 Club showcases the music that greats like Hendrix, Winehouse, Morrison, and Cobain could have created, had they gotten the mental health support they needed.

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The following lyrics were all created using artificial intelligence:

Drowned in the Sun

I've got my hands right now,

in every wound.

I’ve been here before,

but not with you.

I still got some pain but

it’s over now.

The sun shines on you but,

I don’t know how.

I don't care.

I feel as one.?

Drowned in the sun now.

I feel as one.

Drowned in the sun.

I don’t care.

I feel as one.?

Drowned in the sun now.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

I know I’m a weirdo.

And I like it.

So in love but yeah,

It’s a secret.

I know it’s wrong but,

I needed to.

To get my hands cleaned

of what feeds you.

I don't care.

I feel as one.?

Drowned in the sun now.

I feel as one.

Drowned in the sun.

I don’t care.

I feel as one.?

Drowned in the sun now.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

oooooh drowned in the sun.

oooooh drowned in the sun.

oooooh drowned in the sun.

Cultural / Context information for the jury

The 27 Club is a cultural phenomenon describing an alarming number of artists who all died at the age of 27 after battling addiction, depression, anxiety, and other mental health issues — like Hendrix, Winehouse, Morrison, and Cobain. As a society, we’ve romanticized their deaths. Going so far as to consider their struggles “cool”. And it’s only led to more musicians following the same path. In fact, musicians are twice as likely to commit suicide, and rates of depression among music industry workers is over 70%.

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