The world is going through a lot of changes, and things can get pretty confusing.

That's why it's the perfect time to promote our most confusing Whopper®?:

The Impossible Whopper®: 100% Whopper®?, 0% meat.

Confused? Let us explain:

In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation.

These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper made without beef that tastes just like… a Whopper®.

SFX: Thoughtful piano song

MVO: (delivered in a very thoughtful, austere way.)

It’s… confusing out there.

Trudy wants to go to the office tomorrow; she needs that work / life separation.

But she also needs to work in pyjamas. Work says… nothing. She’s confused.

Emma has discovered that she likes dating Mark’s profile… more than she likes dating Mark. Now she’s confused.

James wants to call his old man “Old Man.” But calling someone “old” is wrong, right? It’s okay to be old, just not to be called old. Is it… adjectives that are the problem? He’s confused.

And Esteban… he took an online violin master class. But he’s not a master now. He’s confused.

These are confusing times…which is just about the right time to have the Burger King Impossible WHOPPER®. A WHOPPER® made without beef… that tastes… just like… a WHOPPER®.

(Long Pause.)

I don’t know…