Radio and Audio > Innovation in Radio & Audio

LOST TAPES OF THE 27 CLUB

RETHINK, Vancouver / OVER THE BRIDGE / 2021

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

Write a short summary of what happens in the radio or audio work.

To draw attention to the music industry’s mental health crisis, we used artificial intelligence to create new songs by members of the 27 Club — a group of legendary artists who died at just 27 years old after battling mental health issues. The Lost Tapes of the 27 Club showcases the music that greats like Hendrix, Winehouse, Morrison, and Cobain could have created, had they gotten the mental health support they needed.

Translation. Provide a full English translation of any audio.

The following lyrics were all created using artificial intelligence:

The Roads Are Alive

Sad faces in a bouquet of pain

With all that we had we just couldn’t stay

Down in my dreams you know I’m all high.

Never know what you are to find.

Dead parking lot is crawling with eyes.

With each kiss that burns deep down inside.

Y’all don’ realize that y’all are all mine.

Crying but the roads are alive.

Cry-in’!

Cry-in’!

Cry-in’!

Cry-in’!

Dead parking lot is crawling with eyes.

With each kiss that burns deep down inside.

Y’all don’ realize that y’all are all mine.

Crying but the roads are alive.

Dead parking lot is crawling with eyes.

With each kiss that burns deep down inside.

Y’all don’ realize that y’all are all mine.

Crying but the roads are alive.

You’re Gonna Kill Me

I got my eyes open.

I know I—I just can’t see.

You’re such a mad woman.

Oh babe, why did you fall like that?

Cause when it comes to it.

You’re gonna kill me.

I been in hell enough, baby.

I ain’t gonna hurt you.

I just diggin’ this whole dream.

You’re such a mad wo-man.

Oh my God, you gon’ kill me.

Yeah when it comes to it.

You’re gonna kill me.

[SOLO]

(Wild lines over last section of hook)

?You’re gonna kill me, baby!

You such a mad, mad woman, girl!

Drowned in the Sun

I've got my hands right now,

in every wound.

I’ve been here before,

but not with you.

I still got some pain but

it’s over now.

The sun shines on you but,

I don’t know how.

I don't care.

I feel as one.?

Drowned in the sun now.

I feel as one.

Drowned in the sun.

I don’t care.

I feel as one.?

Drowned in the sun now.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

I know I’m a weirdo.

And I like it.

So in love but yeah,

It’s a secret.

I know it’s wrong but,

I needed to.

To get my hands cleaned

of what feeds you.

I don't care.

I feel as one.?

Drowned in the sun now.

I feel as one.

Drowned in the sun.

I don’t care.

I feel as one.?

Drowned in the sun now.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

Drowned in the sun.

oooooh drowned in the sun.

oooooh drowned in the sun.

oooooh drowned in the sun.

Man, I Know

Well you know I've no idea, got nothing to see, ya it’s all wrong.

And I’d like to get on going, trouble is showing, with this song.

I have seen it all

But it doesn't show one bit

And my mind it never rests

Except for when he says

I'm going back on to the living

My man I know it

My man I know it

With a woman’s heart, don’t know where you are, this man on my mind.

I couldn’t keep open my eyes, to tell you about my life, but hey that’s just fine.

Me and my brain full, with no chance to get old, and now it’s over.

I need to get away, but I ain’t got thirty days, I need some closure.

I have seen it all

But it doesn't show one bit

And my mind it never rests

Except for when he says

I'm going back on to the living

My man I know it

My man I know it

Well you know I've no idea, got nothing to see, ya it’s all wrong.

And I’d like to get on going, trouble is showing, with this song.

I have seen it all

But it doesn't show one bit

And my mind it never rests

Except for when he says

I'm going back on to the living

My man I know it

My man I know it

Cultural / Context information for the jury

The 27 Club is a cultural phenomenon describing an alarming number of artists who all died at the age of 27 after battling addiction, depression, anxiety, and other mental health issues — like Hendrix, Winehouse, Morrison, and Cobain. As a society, we’ve romanticized their deaths. Going so far as to consider their struggles “cool”. And it’s only led to more musicians following the same path. In fact, musicians are twice as likely to commit suicide, and rates of depression among music industry workers is over 70%.

Please outline the innovative elements of the work

Using Magenta, an artificial intelligence platform developed by Google, we trained a computer to analyze the audio data from four members of the 27 Club — Hendrix, Winehouse, Morrison, and Cobain. Our artificial intelligence platform then used this data to generate all new music — music the 27 Club could have created, had they gotten the mental health support they needed.

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