The world is going through a lot of changes, and things can get pretty confusing.

That's why it's the perfect time to promote our most confusing Whopper®?:

The Impossible Whopper®: 100% Whopper®?, 0% meat.

Confused? Let us explain:

In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation.

These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper made without beef that tastes just like… a Whopper®.

SFX: Thoughtful piano song

MVO: (delivered in a very thoughtful, austere way.)

These… are confusing times.

Trevor isn’t sure if he’s going through a mid-life crisis, or if he’s just getting caught up in the entire world’s crisis. He’s confused. Should he still get a motorbike?

Simon and Sarah had a baby and now everyone asks when the next one’s coming. Simon and Sarah are confused. What’s wrong with this one?

Alison isn’t sure if she just watched a music video or an adult film with a budget and now, she’s confused.

Karen hates judgy people. Does that make her judgy? Probably. She confused.

These are confusing times. The perfect time… for the Burger King Impossible WHOPPER®.

A Whopper… made without beef… That tastes just like… a WHOPPER®.

Doesn’t it?

(Long pause.)

I think so