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THE FAKE NEWS STAND
TBWA\CHIAT\DAY, New York / COLUMBIA JOURNALISM REVIEW / 2019
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American journalism has been on the decline for two decades. Print newspapers have cut more than half their workforce. Local news outlets have been the hardest hit, making the electorate vulnerable to misinformation.
The spread of misinformation and fabricated news stories has gained substantial ground in the past few years, largely due to the rise of social media; according to one study, unverified stories were 70% more likely to be retweeted than real news. 1 in 4 Americans say they’ve shared propaganda online, and two-thirds believe “fake news” influenced the 2016 election.
As the 2018 midterm elections approached, we wanted voters to question the news they were consuming.
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