‘The Non-Issue’ was more than a sponsored magazine.

It was a media-first: the coming together of two titans of fashion and beauty to produce an unprecedented brand takeover of British Vogue, dedicated to and made by women over-50.

It was a celebration of older women in the medium where they feel least visible.

It was a manifestation of L’Oréal Paris’s commitment to women’s worth at every age.

It was an immersive experience that lived beyond the page in AR-enabled video and social media content exclusives.

And it reinvented what editorial content could achieve.