No specific regulations and restrictions were present for this project in France.

Dogs tend to hide symptoms of disease as a part of their survival tactics, so unless they do an annual check-up, owners don’t always know when their dog’s health is at risk. Purina Street-Vet provides a regular screening opportunity to catch signs of disease early, helping to keep dogs healthy.

Purina Street-Vet is the first billboard to transform a dog’s natural urge into an instant health check-up. We placed them in dog friendly areas and released pheromones that worked as a call-to-action for the dogs to pee on it. The urine was collected into a sterile environment to be analyzed and the billboard then displayed the results. If potential signs of diabetes (glucose > 2mmol/L), kidney failure (protein level > 0.12-0.15 g/l), urinary infection (leukocytes > 10 - 15 WBC/mm3), or dietary imbalance (pH < 5.0 or > 9.0) were detected, Street-Vet suggested an appropriate Purina ProPlan product and encouraged owners to download the results and bring it to the vet. Thanks to Purina Street-Vet, dogs were treated to the benefit of a routine health test without the stress of a visit.

Watch the tech-video in the annex for more information.

There are over 7.3 million dogs in France, and as a passionate supporter of pets, Purina wants to make sure they all live happy and healthy lives, which means a good diet, and regular check-ups with the vet. Unfortunately, 16% of dog owners in France aren’t taking their dogs for an annual check up, meaning there are over 1 million dogs not getting the medical attention they need, Purina wanted to change that.