Health and Wellness > Health Services & Corporate Communications
UM STUDIOS, New York / JOHNSON & JOHNSON / 2019
Awards:
Overview
Credits
Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including:
The U.S. Federal Communications Commission (FCC) is an independent Federal regulatory agency responsible to Congress for regulating communications by radio, TV, wire, satellite and cable. The Centers for Medicare and Medicaid (CMS) oversee most of the regulations related directly to the U.S. health care system.
Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness?
5B, is a feature-length, fully brand-funded documentary film combining top-tier Hollywood talent and an A-list musical soundtrack to create a moving monument to the quiet heroes who risked infection and scorn to care for an ostracized community ravaged by the horrors of the U.S. AIDS epidemic.
Write a short summary of what happens in the film
In the mid-1980s, a simple number and letter designated a ward on the fifth floor of San Francisco General Hospital, the first in the country designed specifically to treat AIDS patients.
5B is the inspirational story of everyday heroes, the nurses and caregivers who took extraordinary action to comfort, protect, and care for the patients of the first AIDS ward unit in the United States. 5B is stirringly told through first-person testimony of these nurses and caregivers who built Ward 5B in 1983 at San Francisco General Hospital, their patients, loved ones, and staff who volunteered to create care practices based in humanity and holistic well-being during a time of great fear and uncertainty. The result is an uplifting yet candid and bittersweet monument to a pivotal moment in American history and a celebration of quiet heroes, nurses and caregivers worthy of remembrance and renewed recognition.
Cultural/Context information for the jury
In the 1980s, a new disease ravaged the United States, specifically targeting the gay communities that had spent the decades prior demanding a place in mainstream society. Originally manifesting as an obscure form of cancer, it was eventually understood as an autoimmune disease and given a name: HIV/AIDS.
A nationwide panic followed, and those infected often found themselves subjected to violent abuse as discussion of the disease was inextricably bound up in discussions of homosexuality and homophobia itself. Compounded by the inaction of a federal government that refused to even publicly acknowledge the disease until almost 20,000 people had already died, the disease tore apart gay communities and left a tragic mark on the country that endures to this day. It was at once a national health crisis and a political firestorm that influenced the American discourse on topics as far-ranging as immigration, healthcare policy, and freedom of speech.
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