Social and Influencer > ONLINE ADS
BOMBINGS EVERYDAY
TBWA\CHIAT\DAY, New York / DOCTORS WITHOUT BORDERS / 2001
Awards:
Gold Cannes Lions
Overview
Credits
Overview
CampaignDescription
Doctors Without Borders wanted to boost awareness for the worlds 39 million refugees. TBWA/Chiat Day donated eye-catching pro-bono ads that portrayed typical city street signs announcing warnings of cholera, malnutrition, landmines and bombings. The message was creatively translated online in banners that continued the theme with animated stick figures and street sign imagery, leading users to the Doctors Without Borders website.
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