Social and Influencer > WEBSITES
MOCCU
HEIKO FREIER, Berlin / MOCCU / 2001
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Overview
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Overview
CampaignDescription
We developed the site www.moccu.com in the space of three months as a departure from experimentation into actual practice. We devoted particular attention to finding fascinating ideas, creating a graphic universe, and optimizing the user-friendliness of our features. Technically, the Moccu site is a very "attentive" application designed to fit the largest possible number of user profiles. A performance check determines the processor speed and the quality of the Internet connection and adapts the application accordingly, while data is pre-loaded in the background. These features are intended to offer the same performance to all site visitors. The objective is to allow the user to dive into the Moccu world without bothering about technical details. We call the graphic concept "living image". This means for example that the colours, the sounds and the clouds are randomly modified by the program, while a click of a mouse means either a change of location or a change of the scenery. At the other end of the line, our goal is a happy user discovering the Internet as a place of fun and fascination. www.moccu.com is primarily targeting at clients from the industry who are looking for highly interactive web-content.
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