We constructed a remote-controlled parking pillar, built to blend in perfectly in a busy parking garage outside Oslo. Drivers were then ambushed by our evil pillar, as it was sneaking in behind cars backing up, blocking their doors etc.

The drivers soon realized that it was all a joke, and when looking carefully at the pillar, our message was revealed, explaining the new car insurance benefits from DNB.

The sneaky pillar was also documented with hidden cameras and aired on Norway's largest TV channels - reminding everyone about a well known insight: That parking pillars can sneak up on you when you least expect it.