1 out of 3 insurance claims are parking related, and most of the accidents take place in tight parking garages. So we decided to play on an insight most drivers can relate to: That parking pillars can sneak up on you when you least expect it.

We constructed a remote-controlled parking pillar, built to blend in perfectly in a busy parking garage outside Oslo. Drivers were then ambushed by our evil pillar, as it was sneaking in behind cars backing up, blocking their doors etc.

We constructed a remote-controlled parking pillar, built to blend in perfectly in a busy parking garage outside Oslo. Drivers were then ambushed by our evil pillar, as it was sneaking in behind cars backing up, blocking their doors etc.

The drivers soon realized that it was all a joke, and when looking carefully at the pillar, our message was revealed, explaining our new insurance benefits.

To convince an even bigger audience why they need our new insurance benefits, the stunt was also documented with hidden cameras and shared as an online film - inviting everyone to learn more on our website.

The online film got over 500.000 views. (Population of 5 million)

Our goal was to increase car insurance sales by 30%. In only six weeks, the sales were up 78%.