Mobile > Creative Use Of Technology
ALVIO
R/GA, New York / QOL DEVICES, INC. / 2014
Awards:
Overview
Credits
Overview
Execution
Alvio tracks your progress while you play. And because it’s fun, kids will keep playing while they get healthier. We designed Alvio’s games around the ways people need to improve their lung health. Inhaling and exhaling moves the character up and down to hit targets. Other games measure how hard you can exhale—a very important indicator of the seriousness of your condition.
Alvio is being tested in Montefiore Medical Center in New York City in their pediatric department. It will be used in-hospital for 6 weeks and then at home with the patients for 6 months. The app was hand-delivered on iPads by the company.
Outcome
Alvio is partnering with some of the top hospitals in the US, to make our games even more useful. So we can help even more kids with asthma go out and play. And help their parents to breathe easier.
Strategy
If your child has asthma, it’s really asthma that has them. Medication can help, but most parents are concerned about overmedicating their kids and looking for better solutions. It turns out that when asthma patients track their conditions, and exercise their lungs, it cuts their need for medication by up to 86%. But, the devices patients are given today don’t track data, or offer lung training. And they are just about the last thing a kid would be interested in.
Children with asthma, and their parents, would benefit if the kids would do more breathing exercises. Existing devices are scary, or boring, or both. We saw an opportunity to create a breathing trainer that acts like a game controller. But instead of using your thumbs, you control the game with your breath.
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