Mobile > Creative Use Of Technology
LODUCCA, Sao Paulo / EASY WAY LANGUAGE CENTER / 2014
Awards:
Overview
Credits
Execution
An app that synchronizes the songs in your mobile or playing on the radio/TV with its lyrics and display them in any language with Google Translate.
Outcome
Users were able to book a lesson through the app, and this generated more leads than slots available. Currently, all classes are sold out.
Strategy
Brazilians are always listening to songs in English but most of them can’t understand the lyrics. And when they like a song, they need to go search for the translation. So, Easy Way Language Center created a tool for Brazilians to experience what it's like to know another language while listening to music.
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