Mobile > Creative Use Of Technology

EASY WAY SUBTITLES

LODUCCA, Sao Paulo / EASY WAY LANGUAGE CENTER / 2013

Awards:

Bronze Cannes Lions
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Case Film

Overview

Credits

Overview

BriefExplanation

Brazil’s economic boom is attracting many students and professionals to the country. As most of the foreigners don’t speak Portuguese, they can’t understand local TV shows. So, Easy Way language center decided to make their lives a little easier by creating a web service that combines Closed Captioning technology with Google Translate to provide subtitles for Brazilian TV in any language.

To put this together, we hooked a computer to the TV set 24 hours a day to capture and upload the captions to our server to be translated and displayed.

So far, over 1m lines of subtitles were translated on the website and all classes are sold out.

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