Social and Influencer > Websites & Microsites

EASY WAY SUBTITLES

LODUCCA, Sao Paulo / EASY WAY LANGUAGE CENTER / 2013

Awards:

Silver Cannes Lions
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Presentation Image
Case Film

Overview

Credits

Overview

BriefExplanation

Brazil’s economic boom is attracting many students and professionals to the country. As most of the foreigners don’t speak Portuguese, they can’t understand local TV shows. So, Easy Way language center decided to make their lives a little easier by creating a web service that combines Closed Captioning technology with Google Translate to provide subtitles for Brazilian TV in any language. So far, over 1MM lines of subtitles were translated on the website and all classes are sold out.

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