This ad was introduced along with a full product launch, so it highly contributed to the overall media strategy.Peugeot owners’ perception of safety increased over 11% and sales of the 408 increased over 40% in the following months.

We inserted 50,000 mini airbags in Brazil's main business magazine where, by hitting the ad, readers would make it inflate instantly. We directed the action to a restricted mailing, to reach only our target audience.

To promote among executives over 35 years-old the Peugeot 408, which features 6 airbags with 8 protection points.