Cannes Lions

PEUGEOT 408

LODUCCA, Sao Paulo / PEUGEOT / 2012

Film
Film

Overview

Entries

Credits

Overview

Execution

We inserted 50,000 mini airbags in Brazil's main business magazine where, by hitting the ad, readers would make it inflate instantly. We directed the action to a restricted mailing, to reach only our target audience.

Outcome

This ad was introduced along with a full product launch, so it highly contributed to the overall media strategy.Peugeot owners’ perception of safety increased by 11% and sales of the 408 increased by 40% in the following months.

Similar Campaigns

12 items

MIRROR

OXIGENA, La paz

MIRROR

2014, NISSAN

(opens in a new tab)