The goal was to launch John Frusciante’s new album in a way that would get fans' and music sites/magazines' attention. So we decided to take a literal approach and actually launch it into space.

We loaded the new album into a satellite, launched it into space and anyone could use a mobile app to track the satellite. Once it hovered over your region, you could use the app to connect with the satellite, listen to the music for free and pre-order the album 1 week before the official launch on April 8.

The website, where people got to learn more about the launch and find the link to download the app, received over 500 simultaneous visits on it's peak. During this 1 week, the app had over 30,000 downloads and 200 reviews with an average of 4.5 out of 5 stars. It also came with a chat service that allowed those who have downloaded the release to communicate with each other and approximately 25,000 messages were exchanged.

The album's launch was featured in all major music sites/magazines like Rolling Stones, Billboard, The Verge and also technology sites like Gizmodo, putting John Frusciante and his new album, Enclosure, on the spot to fans and also music and technology enthusiasts all over the world.