To creative a memorable and multi-platform Christmas campaign that cut through the other noise of Christmas in a creative and engaging way.

We invented a new line of products for the festive season. The Sorry I Spent it on Myself Gift Collection. A range of budget presents that we created so people could spend less on others and more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. And for the truly selfish, we created a free downloadable Christmas card. The range was announced to the public with a print campaign as well as a range film online. On launch day we seeded a film online, in store and in cinemas.

26,000 sold out within three days and Harvey Nichols went on to have one of their best years to date.

'See Implementation'